Although they come in a small size business cards are an important tool in your brand's marketing strategy and often one of the first brand touch points that your potential customers will come in contact with. The most important elements to include on a business card are the name of your business, your name, your contact info, the business' website, and the business' logo. Along with the above elements slogans, testimonials, artwork, and photos are often used in custom business card designs. If designed carefully, most of these elements can be placed on the front of a business card. This leaves room on the back of business card to include a large logo, hours of operation, or even a coupon.
There are no wrong answers when it comes to choosing a paper stock or finish for your business cards. At Advanced Print Solutions we recommend choosing the stock and finish that you believe best represents your company. Thicker and heavier stocks tend to convey strength and reliability, while textured finishes are often used in craft and more artistic industries. At the end of the day we recommend designing your custom business card in the way that will leave the best possible first impression for your business.
